ODOP

"Made in Lalitpur": Lalitpur as a handicraft district

ODOP-Handicraft District Lalitpur

Lalitpur - ODOP Handicraft District

MONITORING BODY

Steering Committee

ADDRESS

Telephone

Fax

E-mail

Homepage

PROJECT SUMMARY

Established Lalitpur as handicraft district under the "One District, One Product" (ODOP) concept

initiated by FNCCI. The project is aimed to boom handicraft activities and business in Lalitpur and

at the same time motivate and encourage younger generation involvement by creating employment

opportunities. The project will play role to enhance handicraft export.

PROJECT DURATION:

Phase 1: One year

FINANCIAL SUPPORT REQUESTED IN LOCAL CURRENCY



BACKGROUND OF IMPLEMENTING ORGANIZATION

"Develop Lalitpur Chamber of Commerce and Industry competent, resourceful and service oriented

institution promoting the common business of its member and playing an effective role in economical

development of Lalitpur District."

Lalitpur Chamber of Commerce & Industry (LCCI)

LCCI is an autonomous, non-profit making and non-political organization aiming at promoting

business activities in the Lalitpur District to contribute to national economy. It safeguards the common

interest of the business community and provides support for their business promotion.

was established in 1967 to promote the common interest of business community

and help them strengthen their performance. LCCI is persistent in providing

services such as training, workshops, seminars, and industrial exhibitions and so

forth. It also provides various services to the society for the integrated economic

development of Nepal.

Lalitpur Handicrafy Association (LHA)

LHA was established in 2005 A.D in district administration office of Lalitpur sub-municipality. It is

service oriented non-profit & non-governmental organization of art, artisans & handicraft traders. It

has more than 500 members from artisan, manufacturer, wholesaler, and exporter. It works as liaison

for its members, the government & non-government organization to promote & preserve handicraft

business.

LHA is established to encourage artists and entrepreneurs of Lalitpur by providing different kinds

of handicraft trainings and organizing exhibition of their products in the world through national

and international trade fair and for the betterment of the quality of their handicrafts goods and to

promote local business. LHA organizes different kinds of handicraft trainings seminars, symposiums,

conferences and exhibition to strength handicraft trade for promotion and preservation of art culture

and artisans.

HISTORY

For thousand of years Lalitpur has its own aspect of specialization of trade specific allotments (One

Tole, One Product) as per tole or caste for example: stone carving at Bhinchebahal, metal statue at

Okubahal, daily utensil metal crafts at Tangal and list goes on, which has till the date being handed

over to father to son culture. But due to proper documentation, vision it has been taken as granted

as family or caste specific. Today, in this globalization, best practices and learning being replicated

all over the world. At some point, the practice which we have inherited from our ancestor is being

only taken granted but coming back or pondering it give reflection that our rich culture, heritage and

traditions has already incorporated those components in those days but we, so called new generation

do not realized richness within still, this modern day ODOP, further enrich our age old practice to next

global level for our local level practice.

The concept of ODOP is entirely incorporated with the principles of “One Village One Product”

(OVOP) concept, which originated in Oita Prefecture of Japan in 1979. At present, different countries

all over Asia, Africa and Latin America as a rural community development program have adopted

this program. Nepal is one of the countries doing so, having adopted OVOP program since 2006.

In Nepal, OVOP is a Public Private Partnership based program in which Federation of Nepalese

Chambers of Commerce and Industry (FNCCI) is playing a very important role from the private sector

in partnership with Ministry of Agriculture and Cooperatives (MoA)

Inspired by the successful result of the OVOP program in Nepal, FNCCI has decided to extend such

types of programs in all 75 districts of the country. For this, 48 different types of products having local

essence were identified. Most of the commodities selected are agricultural products while others are

religious and village tourism products. Apart from production, processing and marketing activities, the

ODOP program has also focused on social activities like development of Special Economic Zone and

Medical City in the potential districts.

OPDP, as an extension of OVOP, and is based on three basic principles:

1. Think globally, Act locally

2. Self Reliance and Creativity

3. Human Resource Development

PROJECT JUSTIFICATION

The term ‘handicraft’ refers to a craft made by hand, not using machines, and used for different

purposes, from decorations to daily use. Nepal is a country that is less mechanized, where high labour

intensive operations in any business, from agriculture to carpet weaving, are still the norm. Handicraft

is a major area of business whereby utensils, sculptures and carvings are produced for the domestic

market as well as for exports. Nepal has a well- established reputation in the European and American

continents as a handicraft producing and exporting country. About 13 % of Nepal’s total export comes

under the category of handicrafts, which includes carpets, woodcarvings, metal carvings and so on.

Lalitpur District is a prime district that has been producing and exporting handicrafts since more than

five decades. However, more organization of this business needs to be done to uphold the district’s

reputation and to maintain the quality of the products for more extensive marketing in the local and

export markets.

The ODOP program selected Lalitpur District for handicraft products and it will further enhance

the capacity of the producers and exporters by helping them find new areas of product and market

diversification besides branding them as ‘Lalitpur Crafts’.

LCCI has identified five different products for this program:

1. Metal Craft

2. Silver Jewellry

3. Wood Carving

4. Stone Carving

5. Wood, Cloth weaving and made up articles from fabric.

PROJECT BACKGROUND

FNCCI believes that OVOP has brought up the economic opportunities at the local community for

community development. Recognizing the importance of OVOP, FNCCI envisaged a balanced

economic growth strategy for rural development program through the concept of “One District One

Product” (ODOP). Local resources, local skills, local pride and local people’s involvement through the

chamber movement, commodity associations and private sector investment are the vital elements of

development programs, which are the guiding principles of ODOP program. These factors shall be

well addressed in the ODOP program in creating more economic opportunities at the local level by

promoting local products for commercialization and employment generation.

Based on the FNCCI assessment on the need to extend ODOP program throughout the country and

Lalitpur district is being identified in promoting “One District One Product” (ODOP) on handicraft as

this district is historically, culturally, ethnically renown for its unparallel handicraft product in Nepal.

This project will generate employment, enterprise creation, increasing productivity and production and

marketing in the profitable market and will ultimately contribute in economic up-liftment of the local

people and branding Lalitpur as district of handicraft.

PRODUCT FOR ODOP FOR THE FIRST YEAR OF IMPLEMENTATION

ß Metal and Silver only

BENEFICIARIES OF THE PROJECT

Valid member from LCCI, LHA, FHAN and FNCCI can registered at ODOP Lalitpur District Streeing

Committee to be the project beneficiaries.

PROJECT GOAL

Bring all handicrafts products under ODOP Lalitpur

PROJECT MISSION

National and international recognition of Lalitpur as City of Handicraft

PROJECT OBJECTIVES

ß Upgrade and improve the product quality of the handicraft entrepreneurs in the Lalitpur

ß Improving the entrepreneurs productivity through continuous training and guidance

ß Conduct research to enhance production

ß Create employment opportunities locally through enhancing skill of the local artisans

ß Branding of handicraft products and its outlets.

LONG-TERM OBJECTIVES:

ß Establish copyright system of art

ß Establish banding of all handicraft products

ß Implement project on all handicraft products and materials

PROGRAM IMPLEMENTATION

Based on the three principles of OVOP, which is the base for ODOP as an extension and is the base

for the project program.

PROJECT STRUCTURE:

WORKING STRATEGY

MAJOR PROGRAMS:

1. Think Globally, Act Locally

1.1.Major Activities

1.1.1. Global Market Exploration and Promotion

Series of orientation/training program on exploration of local and global market will be

given to concern beneficiaries.

1.1.1.1. Information dissemination of national and international handicraft fares

ODOP will disseminate most feasible and potential national and international

fares, B2B meetings for its members by active as facilitators on participation

procedure and process.

1.1.2. Build International Networking for Business promotion

ODOP will act as facilitating agent for exploration for possible and potential business

networks, groups or agent for business promotion for handicraft artisans and

businessmen. Potentially establish long-term institutional relationship for the benefits of

handicraft businessmen and artisans.

2. Self Reliance and Creativity

2.1.Major Activities

2.1.1. Capacity building for Skill enhancement and Skill transfer trainings

ODOP project will provide training to semi-skilled artisan for enhancement of their skill

to higher level skill required to recognize as a fine artisans. Few best artisan will be

given subsidize support after the training which will be projected as 50% from artisan,

50% from ODOP (which is 100% matching) project with clauses to support at least 2

artisans for apprentice for period of 1 years.



2.1.2. Branding the product

2.1.2.1. Formulate Branding Criteria

ODOP will draft necessary "branding criteria" with consultation with concern

artisans, handicraft businessmen, expert in this field, FNCCI representatives,

Nepal Government representatives, local chambers and commodities

associations through interviews and workshops.

2.1.2.2. Orientation program on branding

Drafted "branding criteria" will be finalized in presence representatives of

concerns in this regard through consultation workshop. This will consultation

workshop will crate awareness amongst all concerns, they will feel it they

are too part of it in the formulation process - ownership of branding criteria.

The expert team will finalize branding criteria through public announcement

program by inviting all handicraft businessmen, artisans and craft collectors

though a formal program.

Once branding criteria being finalized concerns artisans, businessmen and

art collectors will be given detail orientation on branding and its importance.

This will further create awareness and importance of branding of the

handicraft projects.

2.1.2.3. Sale of authorized brand stickers/stamp/itching for the products

Once public endorsement of the "Branding Criteria", ODOP will make

necessary stickers or metal itching or stamping on handicraft products.

The project will develop process and system to materialized branding the

product for ease of all. This will generate financial resources for stamping or

giving ODOP approved brand - "Made in Lalitpur" with specific logo on the

handicraft products.

2.1.3. Generate new skilled manpower

During project period, high skill manpower will generate to setup their handicraft

business. These ODOP support skill manpower will be put into clauses to support

at least 2-apprentice manpower for handicraft skill enhancement and support for the

period of 1 year.

2.1.4. Training on marketing of products nationally and internationally

Training workshop will be organized on marketing of handicraft products nationally and

internationally. At the same time ODOP will act as facilitating agent in promotion of

handicrafts products nationally and internationally.

3. Human Resource Development

3.1.Major Activities

3.1.1. Develop highly skill training manpower

Under the skill training there will be two categories:

a) Product Development Training

b) HRM Development Training

The skill training will be based on above two categories. ODOP will support unskilled,

semi-skilled and skilled manpower amongst the membership from LCCI, LHA, FHAN

and FNCCI. The project intended to generate highly skill handicraft manpower within

project period in above two categories. This skilled manpower will be resource person

to generate unskilled and semi-skilled manpower on handcrafts for ODOP project and

outside.

3.1.2. Establish high standard quality

ODOP while drafting/formulating "Made in Lalitpur" as an brand for handicraft products,

it need to be supervised for referring any handicraft products to be called as branded

products which falls in the branding criteria of ODOP, for that, there need to expert

who oversee the quality of the products within branding criteria. Within branding criteria

ODOP will establish quality verifying system for it.

3.1.3. Market Survey and Establish Data bank of Artisan and Art

During project period, project will make necessary data, profiling of artisans, art,

handicraft industries, shops and products. For that necessary survey will be conducted

and outcome will be publish as a reference book of Handicraft, Artisans, Art Collectors

of Lalitpur. The objective of survey will be study of existing market of handicrafts and

marketing strategy development of the handicraft products and crate a Data Bank of Art,

Artisans, Art collectors and factories in Lalitpur.

3.1.4. Produce booklet of shops, artisans and factories titled "Where to Shop

handicraft in Lalitpur?"

Base on the survey booklet of list of shops, artisans, factories will be produced in handy

booklet and will be titled "Where to Shop handicraft in Lalitpur?” This book will be freely

distributed from tourist counters with reference map to locate shops, artisans and

factories.

GANTT CHART

Think Globally, Act Locally 1 2 3 4 5 6 7 8 9 10 11 12

1.1 Networking and Coordination

Self Reliance and Creativity

2.1 Skill Training

2.1.1 Skill Training on metal Craft

2.1.2 Skill Training on Silver Craft

2.2 Product Development Training

2.3 Subsidize on support (in kind)

2.4 Branding Product

2.4.1 Drafting branding Criteria Workshop

2.4.2 Sharing/Interaction Workshop

2.4.3 Orientation on Banding Criteria

2.4.4 Consultant hire

2.4.5 Publish Branding Criteria

2.4.5 Design logo of ODOP for branding

2.4.6 Print sticker

2.4.7 Branding agent

2.4.8 Training on Product & Business

Marketing

Human Resource Development

3.1 Training for high skill artisans

3.2 Quality controlling and monitoring team

3.3 Market Survey and Data Bank

3.3.1 Surveyor

3.3.2 Data entry

3.3.3 Data Analysis

3.3.4 Booklet Editing and designing

3.3.5 Publishing booklet

Evaluation

Reporting

PROJECT ACTIVITIES, OUTPUTS AND OUTCOMES

The following table shows the main activities to be undertaken by the project the outputs we expect

from these activities

Activities Output Outcome

1. Skill Training of 2 identified

handicraft trade

2. Product Development and

Handicraft HRM Training

and Support

3. Skill Transfer

4. Branding - Made in Lalitpur

5. Orientation program on

branding

6. Sale of authorized brand

stickers/stamp/itching for

the products

7. Produce ODOP

recommended brand shop

map from tourist counters

8. Training on Marketing

1. 100 skilled artisans will be

trained on metal and silver

craft.

2. Screened best artisans

will be given support to

match 50% personally on

the amount from ODOP

project.

3. 200 skill artisans will be

trained by 100 artisans

trained and supported by

ODOP project

4. Branding Criteria will be

drafted for implementation

5. 300 individuals will

be given orientation

on "Branding" process,

importance and use of it in

their products

6. Artisans, Art and Industries

will use "Made in Lalitpur"

in their products.

7. 50,000 Reference booklets

of shops, artisans and

factories titled "Where

to Shop handicraft at

Lalitpur?" will be distributed

along with local map

(50,000) from tourist

counter.

8. At 300 handicraft business

entrepreneurs will be

trained to market of their

product nationally and

internationally marketing of their products

REPORTING

Reporting frequency:

1. Progress Reporting Quarterly (2 times a year)

2. Final Report

Reporting Types:

1. Quarterly reporting: technical

2. Final Reporting: Technical and financial reporting of the whole project period.

EVALUATION

Steering Committee will coordinate necessary evaluation with independent body/individual of the

project during and at the end of project period and learning will be carried forward for further project

development.

SUSTAINABILITY

Project sustainability

During project period, ODOP will support 100 individuals with clauses to apprentice at least 2 to make

apprentice on their trade for the period of one year for skill transfer. This cycle of trainee adopting

apprentice from the project wills multifold support system along with skill transfer will sustain the

project for long run.

Program sustainability

The project program is designed to create platform of marketing to new artist and artisan on their

products.

ß Products produced during project period will be sold and income generated from it will be

reused for project again.

ß From the sales of branding sticker/stamp/hallmark stamp of ODOP on the handicraft

product will generate regular financial resources.

ß Membership to ODOP Lalitpur Steering Committee will generate financial resources.

ß Yearly update and publishing of booklet with location map on ODOP Branded Shops/

Artisan/Factories on booklet will general financial resources through advertisement/

sponsorship.